Nebraska Wesleyan University is continuing to expand college access for first-generation and high-achieving low and middle-income students through a new direct admissions program.
Common App launched its direct admissions program for the 2024-25 application season with 117 member colleges and universities in September. NWU is the only Nebraska-based institution offering this program to prospective students.
“This partnership will help reach first-gen and students from underrepresented backgrounds in a new, transformative way,” Ryan Cassell, vice president for enrollment management and marketing, says. “Sometimes these students don’t see themselves in a university setting, especially at private schools like NWU.”
Cassell says that challenge may result in students not submitting an application for admission. “It is essential to have voices from a variety of backgrounds to create a more vibrant campus community. It also helps create more life opportunities for all our students.”
Common App simplifies the college application process, allowing students to apply to multiple institutions with a single application. This reduces the stress and redundancy of filling out multiple forms, a process that can often deter students.
Cassell says direct admission programs can also boost enrollment. “This process has become increasingly popular because it doesn’t require them to complete a lengthy admissions process,” he says. “We are removing as many barriers as possible for potential students, so they have the opportunity to receive a college degree.”
NWU has launched several other initiatives, too. Through the AccessNWU award, NWU combines federal, state, and institutional grants to cover the full cost of tuition for qualifying students, making higher education affordable.
Admission counselors build personal relationships with prospective students, offering mentorship and assistance throughout the application process.
Cassell says NWU has already seen promising results from these efforts. "In recent years, around 40% of our incoming students have qualified for federal Pell Grants, reflecting NWU's commitment to providing access to students from a several backgrounds.”