Nebraska Wesleyan University President Darrin Good has announced that Ryan Cassell will be the University’s next vice president of enrollment management and marketing. He brings 15 years of NCAA Division III enrollment and admission expertise to NWU.
“Ryan’s experience at two high-quality, NCAA Division III colleges like NWU will be incredibly vital to us as we work to reach our enrollment goals in undergraduate and graduate programs,” Good says. “He deeply values collaboration across campus and a positive work culture while maintaining a well-designed set of data to guide decision-making.”
In his role, Cassell will be responsible for leading the University’s division of enrollment management including undergraduate and graduate admission, financial aid, public relations and marketing. He will also serve on the President’s Administrative Council.
“I’m excited to collaborate with students, staff, and faculty to build on the strong success for which NWU is known,” he says. “We have opportunities to introduce NWU to new groups across the region, nation and world, and to reinforce our commitment to excellence to those already familiar with the University.”
Cassell joins NWU from Hendrix College, a private, liberal arts institution in Conway, Ark., where he was the Vice President for Enrollment and Dean of Admission and Financial Aid since 2020. He also served on the President’s Senior Leadership Team and collaborated with the Vice President for Communications. He helped develop strategies that enhanced enrollment and financial aid processes and created new ways to engage with prospective students.
Prior to his role at Hendrix College, he spent 11 years at Sewanee: The University of the South. He served in several admission roles including Associate Dean of Admission. Cassell was also the athletic recruitment liaison for coaches of 25 varsity sports.
Cassell will begin his role on July 29.